Customized training
Grow Your Business with Our Custom Web Marketing Training
The following training content includes a non-exhaustive list of the different types of support and training available.
01.
Business Creation and Digital Marketing Strategy
This course is designed for entrepreneurs who want to launch a business project and master the fundamentals of digital marketing.
It provides an in-depth understanding of the different aspects of starting an online business, as well as effective digital marketing strategies.
This course is designed for entrepreneurs who want to launch a business project and master the fundamentals of digital marketing.
- Structure your business plan for the web.
- Gain a solid understanding of the key elements of online market research.
- Conduct a digital assessment of the current project.
- Assess the feasibility of the e-business plan.
- Analyze the market using SWOT and define a digital action plan.
- Target the most appropriate commercial and communication actions on the web (SEM).
- Legal environment: CNIL, GDPR, and various legal frameworks.
- Learn to use the various tools needed for digital marketing.
- Set up an editorial and digital communication calendar.
- Learn the basics of storytelling and social branding.
- Digital communication: social networks.
- Promote your products and business.
- Learn how to use advertising platforms (Ads).
02.
Google Business Profile Setup and Optimization
- Introduction to Google My Business / Google Business Profile.
- Create your Google My Business / Google Business Profile listing.
- Explore the different features.
- Optimize your listing.
03.
WordPress Website Creation
- Introduction to the WordPress CMS.
- Find your domain name.
- Choose a theme and configure your site.
- Create and manage your website content.
- Install the essential plugins.
- Publish your website online.
04.
WordPress Website Maintenance
- Introduction to the WordPress CMS.
- Hands-on practice with the interface, plugins, and page builder.
- GDPR compliance, security, and backup principles.
05.
Website SEO
- Understand the importance of SEO for ranking your website.
- Search engines.
- Keyword optimization.
- On-site technical optimization.
06.
Link Building
- Understand the importance of link building for ranking your website.
- Define a website's reputation.
- Increase domain authority.
- Best practices for backlinks.
- Link anchor text.
- Choose your reference websites.
07.
Website Content Marketing
- Introduction to content marketing.
- Define a content marketing strategy.
- Create relevant content for your social media channels.
08.
Video Marketing
- Introduction to video marketing.
- Define a relevant video content strategy.
- Produce high-quality video content.
- Distribute your content online.
09.
Social Media Strategy
- Introduction to the different social media platforms.
- Define a digital communication strategy.
- Produce relevant content.
- Share your content on social media.
- KPI analysis.
10.
Communication Strategy
- Inbound and outbound market analysis.
- Define positioning and identify your target audience.
- Determine possible formats and messages.
- Implement a cross-channel and omnichannel strategy.
- Develop a complete communication plan.
11.
Digital Communication
- Definition and challenges of communication for a business.
- Structuring and formatting communication messages.
- Implementing communication campaigns across different channels.
- Definition of inbound marketing and the loyalty funnel.
- Focus on local SEO and an introduction to Google Business Profile.
